Artistic Research Installation Graphic Design

How does artificial intelligence read an image? Drawing on archival photographs of Google data centers, the project explores this question through an iterative process in which the AI model Gemini repeatedly describes, generates, and interprets the images. In the process, shifts and patterns emerge that alter both the images and their meanings.

The work draws on Bertolt Brecht, for whom a photograph of a factory fails to reveal the relationships and structures behind what is shown, and on Didier Eribon, for whom social reproduction becomes visible through a return to one’s origins and their reinterpretation. From this, the project develops a methodology that follows the phases Origin → Movement → Rupture → Echo → Reframing.

Through repeated translations between image and text, familiar visual types begin to emerge while the unusual gradually disappears. What becomes visible in this process is not a neutral image, but one shaped by the cultural and technological assumptions embedded in the systems that produce and interpret it.

Part of Ars Electronica Festival 2026 & BestOFF 2026